Objective
Create a character mascot for a restaurant and promotional video with storyboard for a new spring menu.
Process
This project was inspired by my love for Papa Ron’s pizza restaurant and the charm of old-time cartoons, which led me to create the characters Ronnie the Pizza and Pin-Pin the Rolling Pin. ​​​​​​​
Once I was happy with the character designs, I began sketching the storyboard for Ronnie and Papa Ron’s. I enjoyed drawing the storyboard in Photoshop before moving on to create the characters and backgrounds in Illustrator. 
pizza character design reference

Final design of "Ronnie" the pizza for Papa Ron's restaurant

character design concepts penguin man and pizza

Concept sketches of potential Ronnie designs

After completing all the assets, I animated the story in After Effects. My background in 3D animation greatly helped my transition to 2D animation in After Effects as animating with keyframes was easy to understand.
storyboard concept pizza promotion sketch

Finalized storyboard in greyscale

Final Animation

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