KitKat Magazine Ads

Objective

Create three magazine ads for a candy of choice.

Process

As soon as I received the brief for this project, I immediately envisioned the ads. After getting approval, I quickly began preparing everything for each shot.

For the first ad, targeting the primarily female audience of People magazine, I meticulously arranged a charcuterie spread with wine. Shooting this photo was especially enjoyable because I got to eat everything afterward.

For the second ad, aimed at people working in the tech field, I designed a top-down shot of a desk featuring various tech items.

For the final ad, targeting an older audience for Time magazine, I organized a long shot down a table with friends dressed up. The entire shoot was a lot of fun, and I enjoyed working on each ad tailored to its specific audience.

First image a sketch of a charcuterie board with red wine featuring green grapes, almonds, salami, brie and KitKats.

Second image a sketch of a table with laptop, calculator, pencil, eraser, notepad and KitKats.

Third image a sketch of a board room with two older men conversing out of focus at the table with coffee and KitKats in focus.

Final Designs

First image a charcuterie board with red wine featuring green grapes, almonds, salami, brie and KitKats.

Second image a table with laptop, calculator, pencil, eraser, notepad and KitKats.

Third image a board room with two men conversing out of focus at the table with coffee and KitKats in focus.

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